PROJECT NEEDS
The owner needed a brand identity that felt authentic to a one-person operation while positioning the product as something with broader, globally-minded appeal. The challenge was avoiding the trap of leaning too hard into retro aesthetics. The brand needed character without feeling overdone.
PROJECT SOLUTION
The identity needed to earn its retro design rather than borrow it. A winged globe with a pie worked into the mark grounded the wanderlust concept in something recognizable and distinct. The badge format and restrained palette gave the logo staying power, ensuring it will stay as timeless rather than trend-dependent, which matters for a solo owner building a brand meant to last.
DELIVERABLES
A production-ready brand package including final logo files, stamp-formatted artwork, and a foundational brand guideline, giving the owner everything needed to apply the brand consistently from day one.
